If you're not familiar with the YOU ARE BEAUTIFUL campaign,here is a little snippet from their site
The reasons why street artists are doing what they are doing, in the wayAdvertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism
that they are doing, is not simply to question their surroundings; but
to provide alternative perspectives, meanings, or values to those of
consumerism.
instead of consumerism.You Are Beautiful uses the medium of advertising and commercialization to spread a positive message.
YOU ARE BEAUTIFUL,pass it on...
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