Sunday, September 5, 2010

you are,man.

A few months ago I received a giant box full of all sorts of crazy junk from my Californian artist friend,Porous Walker.Within that cardboard box was a whole heap of YOU ARE BEAUTIFUL stickers.I've known about this campaign for a while & was happy to receive all these stickers to plaster the streets.

If you're not familiar with the YOU ARE BEAUTIFUL campaign,here is a little snippet from their site 

The reasons why street artists are doing what they are doing, in the way
that they are doing, is not simply to question their surroundings; but
to provide alternative perspectives, meanings, or values to those of
consumerism.

Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism
instead of consumerism.
You Are Beautiful uses the medium of advertising and commercialization to spread a positive message.

YOU ARE BEAUTIFUL,pass it on...

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